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Twofold Marketing is a full-service marketing agency that utilizes a coordinated network of marketing professionals, each of them experts in their fields, to provide leading-edge, strategic solutions designed for the specific needs of each client we work with.

Today’s marketing atmosphere calls for businesses to devise a unique approach to engaging potential customers. People have gotten too savvy for cookie-cutter campaigns and flashy jingles. They want, and expect, more from the businesses they consider doing business with. Twofold Marketing specializes in creative solutions, public relations and media buying strategies for the small to medium size business or organization. Our twofold approach provides a consistent, personal touch while delivering the highest level of professionalism and experience. Our clients receive our best work and undivided attention…always.

Lisa has over 25 years in media and marketing.

Public Relations / Media Planner – Rippe Keane Marketing

  • Research, write and share press releases

Research, plan and develop successful media plans

  • Buy and track insertion orders with media partners
  • Build successful relationships with media vendors
  • Maintain advertising budgets for clients
  • Annual fundraising and event planning

Marketing Manager – Big Mike’s Subs (Now Milio’s Sandwiches)

  • Oversee all marketing efforts for 48 retail stores across the Midwest
  • Responsible for community outreach, donations and support

Marketing Consultant – Midwest Family Stations

  • Business development
  • Advertising sales
  • Research market conditions and trends
  • Writing and producing all commercials
  • Promotion design and fulfillment

Education

  • BA in Public Relations and Communication Arts – UW Madison

Organizations

  • Founder of “The Bed Lady” program
  • President of Sunshine Connections
  • Mentor for Sun Prairie School District Program
  • PRSA – Public Relations Society of America member
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