A Beginner’s Guide to SEO

In today’s ever-changing virtual world, it can be extremely difficult for businesses to stay on top of what is important and what is not. At Two(2)Fold Marketing, one of the most significant digital areas we’ve identified as noteworthy is Search Engine Optimization, or SEO for short. SEO consists of all the factors that contribute to your business’s website and other online elements appearing in search results. In this blog, we will dive into three of the most relevant aspects of SEO and explain what makes it important.

Use of Keywords 

The first important component to understand about SEO and how it functions is the use of keywords. Keywords are specific terms and phrases that search engines like Google use to direct users to relevant websites. When selecting a group of words to focus on as a business, it’s important to consider how popular or competitive the phrase is. For example, a smaller business selling sports cards through its website would not appear before a more established one, simply because Google considers the larger site’s content to be more trustworthy due to its consistent web traffic.

Number of Clicks from Homepage

Another significant component is how many clicks away from the homepage a resource on your website may be. The more clicks it takes to access important information, the less visible and accessible it becomes to both users and search engines. An example of this would be if you have to navigate through a homepage, contact page, and then click a cell phone number to speak with a business owner. Google may then prioritize a similar business's website that has the contact information on a page sooner.

Paid Media

The last area that search engines strongly prioritize is paid media, which operates through a bidding system. This is something you would use if you want to break through the organic search crowd and show up as a sponsored website. It allows your business to appear at the top of search results for the specific keywords you choose to include in your bidding strategy.

If you’re interested in more tips and tricks regarding brand awareness, website functions, as well as other business-related activities, Two(2)Fold Marketing has you covered!

Sources:
https://medium.com/trapica/the-breakdown-seo-keywords-and-bidding-explained-90d5c2ea8f9b