Our Team

Lisa Wilkins

Founder & President

While attending UW-Madison, Lisa knew she wanted to run her own agency. She also knew that in order to benefit her future clients, she’d need some experience first, and found herself immersed in the world of radio advertising for many years. Eventually, she was asked by one of her clients to became a marketing manager for a large restaurant chain, serving restaurants in several states. (She will never share this with you, but sales increased by more than 30% her first year on the job). She also spent many years working for a large marketing agency before she decided she was ready to spread her wings, and dive into what she really loved…working directly with small to medium-size businesses on increasing their bottom line.

When not working, Lisa can often be found volunteering in the community. She started The Bed Lady Project in 2008, providing a bed and bedding to children that had previously been homeless. She works with Sunshine Place in Sun Prairie on marketing efforts and fundraising. She also loves to boat on the Madison lakes, kayak just about anywhere, follow local soccer games, and feels that baking is her best form of relaxation…something the whole office appreciates! Lisa is a mom to three grown children, and just celebrated her 30th wedding anniversary with her husband, Geoff.

Van Schroeder

Social Media & Communications Coordinator

Van began his time here as an intern, which has evolved into his current role. He is currently entering his final semester at UW-Milwaukee, soon to graduate with a Bachelor’s in Journalism, Advertising, and Media Studies. His degree is focused in advertising and public relations, with a minor in communications. Van is passionate about creative social media strategy, trendsetting public relations, and strategic media relations. He enjoys creative writing, learning advertising design, and discussing brand/campaign development. He currently acts as the Treasurer for the PRSSA Chapter at UWM.

When not working, you can find Van transfixed by automotive journalism. He’ll talk your ear off about the newest automotive trends and features. However, he keeps the sunroof shade in his car closed, as he is serious about taking sun protective measures whenever possible. Van is a sunscreen aficionado and is more than happy to discuss the world of SPF with you! Out of the sun, Van has a two-year-old cat named Chia, who he loves more than anything in this world.

Julie Hustad

Graphic Designer

Julie started working as a graphic designer in a small East Side printing shop right out of college, where she learned the ins/ outs and nuances of the printing industry. From there she moved into publishing, as the art director and graphic designer for JOY Publications working on Giggle Magazine, the Home Planner & Guide and the Wedding Planner & Guide. She stayed for almost 10 years and then realized she had not even picked up a paintbrush in at least 8 years. So, she struck out on her own – and has been freelancing graphic design work and mural painting for 16 years. She has done murals in many Parade Homes, businesses and residences – as well as completing a cow for the Cow Parade in 2006 which now resides in the DeForest Public Library, and two Bucky statues in 2018 for Bucky On Parade.

Julie’s graphics skills have her busy with logo creation, designing print pieces, signage, packaging materials, and her very favorite – advertising. Julie’s passion for painting fills her free time with canvasses and, well, almost anything she can apply paint to! For the past 5 years in “nice weather” Julie has taken up welding and creates scrap metal sculptures. She’s creating her own personal zoo, and has completed an octopus, a ram, a wolf, an elephant, lion, giraffe, foxes, and owl…we think she should sell tickets to her zoo! Next up, she’s thinking of trying ceramics.

Outside of work, Julie is likely at an art fair, the theater, or enjoying musical entertainment, surrounded by all the creativity. Julie has a grown daughter getting married soon and looks forward to the next chapter with her husband of 30 years, Tracy.

Hadley Johnson

Marketing & Social Media Coordinator

Hadley discovered a deep love for marketing and social media at an early age. This love inspired her to major in marketing at Loyola Marymount University in Los Angeles, where she is actively pursuing her degree. Hadley is passionate about social media analytics and understanding the algorithms behind networking platforms. She also enjoys getting creative with content creation and designing all kinds of graphics for different client needs. 

In Hadley’s spare time, you can find her with a camera in her hands. She has her own photography business where she takes anything from business headshots to senior pictures. Besides photography, she can be found hitting the slopes. Even though Hadley escaped the harsh Wisconsin winters by spending them in sunny California, she loves the snow for skiing. She has been skiing as long as she can remember and is always down for a ski trip.