Our Team
Lisa Wilkins
Founder & President
While attending UW-Madison, Lisa knew she wanted to run her own agency. She also knew that in order to benefit her future clients, she’d need some experience first, and found herself immersed in the world of radio advertising for many years. Eventually, she was asked by one of her clients to became a marketing manager for a large restaurant chain, serving restaurants in several states. (She will never share this with you, but sales increased by more than 30% her first year on the job). She also spent many years working for a large marketing agency before she decided she was ready to spread her wings, and dive into what she really loved…working directly with small to medium-size businesses on increasing their bottom line.
When not working, Lisa can often be found volunteering in the community. She started The Bed Lady Project in 2008, providing a bed and bedding to children that had previously been homeless, she often works with Sunshine Place in Sun Prairie on marketing efforts and fundraising, and she is on the Board of Trustees for the Sun Prairie Education Foundation. She spends her free time at their fixer-upper on Lake Wisconsin, kayaking just about anywhere, following local soccer games, and feels that baking is her best form of relaxation…something the whole office appreciates! Lisa is a mom to three grown children, and just celebrated her 34th wedding anniversary with her husband, Geoff.
Julie Hustad
Graphic Designer
Julie started working as a graphic designer in a small East Side printing shop right out of college, where she learned the ins/ outs and nuances of the printing industry. From there she moved into publishing, as the art director and graphic designer for JOY Publications working on Giggle Magazine, the Home Planner & Guide, and the Wedding Planner & Guide. Almost 10 years after, she struck out on her own – and has been freelancing graphic design work and mural painting for almost 20 years.
Julie’s graphics skills have her busy with logo creation, designing print pieces, signage, packaging materials, and her very favorite – advertising. She has done murals for Parade Homes, the Monona Public Library, Verona Public Library, several businesses, and private residences – as well as completing a cow for the 2006 Cow Parade (which now resides in the DeForest Public Library), and two Bucky statues for the 2018 Bucky On Parade. She has been commissioned to paint on canvas, metal, wood, signage, and claims, “For the most part, I’ll paint on anything!”
For the past 8 years or so, Julie has also been welding and creating scrap metal sculptures. She’s creating her own personal zoo and has completed a buffalo, octopus, ram, wolf, elephant, lion, giraffe, foxes, owl, various fish, a peacock…and some giant flowers.
Julie and her husband of 34 years are now thoroughly enjoying their 2 grandchildren who live just a couple of houses down from them.
Tami Newman
Brand Strategist
With over 20 years of marketing expertise, Tami Newman has established herself as a versatile professional who thrives on developing innovative solutions that drive business growth, meet campaign objectives, and build brand equity. Her passion lies in setting ambitious goals, smashing them, and immediately raising the bar higher. This cycle fuels her relentless drive for excellence.
Throughout her career, Tami has worn many hats in the marketing universe—often simultaneously—including sales, graphic design, writing, social media management, marketing direction, and entrepreneurship. This diverse experience has equipped her with a unique ability to find creative solutions to even the stickiest challenges, turning obstacles into opportunities with a remarkable flair and inspiring those around her with her resilience and creativity.
As a leadership powerhouse, Tami’s knack for implementing strategic marketing plans has consistently driven performance metrics skyward, boosted brand awareness, and accelerated growth. Her experience navigating complex relationships with sales networks, franchise partners, and dealer networks has further refined her ability to align diverse interests toward common goals.
Tami’s comprehensive background and results-driven approach make her an invaluable asset for cutting through the noise, elevating marketing efforts, and achieving remarkable business outcomes.
Chase Quamme
Digital Marketer
Chase’s interest in digital marketing began with video editing, sparked by hours of watching and creating YouTube content. His passion grew as he explored how social media evolved into a marketing tool. Unsure of a career path, Chase chose digital marketing at Madison Area Technical College to combine creativity with strategy. He quickly found his passion and graduated in May 2023 with an associate’s degree.
While at MATC, Chase captained the soccer team and earned all-region honors. Outside of work, he enjoys playing soccer and working on his golf game.
Olivia Dodd
Digital Marketing Coordinator
Olivia is currently a student at the University of Wisconsin-Madison majoring in marketing with a certificate in digital studies. She discovered a love for business and social media early in school. Her experience progressed from creating layouts for her school’s yearbook and newspaper to leading the creative department for a global climate organization. This love inspired her to learn more about marketing and its role within a business. When creating social media content, Olivia is passionate about using color theory and graphics to meet the diverse needs of clients.
In Olivia’s free time, you can find her creating artwork or hanging out with family and friends. She loves drawing, painting, and has even illustrated a children’s book! She also enjoys the outdoor activities of paddle boarding and bike riding. Olivia is always willing to try something new and loves connecting with people.
Caleb O'Connor
Marketing Intern
Caleb is a student at the University of Wisconsin–Madison majoring in Consumer Behavior and Marketplace Studies, with certificates in Sports Communication and Entrepreneurship. With a lifelong passion for athletics, he plans to pursue a career in sports marketing. In an ideal world, he’d be working specifically in promotions, creative strategy, and event planning. He values collaboration and team-driven work, drawing a strong connection between his love for marketing and his experience in sports. Caleb has worked for the Wisconsin Athletic Department, managed Instagram pages, and contributed to the university’s recreation center, all of which have strengthened his professional skills.
Outside of work, Caleb enjoys watching sports, especially football, as well as spending quality time with friends and family. During the summer, you can often find him wakeboarding or sailing on Lake Monona. Known for his positive energy and laughter, Caleb is excited to bring his enthusiasm and growing marketing experience to the Two(2)Fold Marketing team.