Three Easy Ways to Find Topics to Boost Engagement and Shares on Social Media
1. Start with your Brand
Answer those frequently asked questions
Think about how you use your personal social media to show the highlights of your life. Do that for your business as well. Showcase the highlights of your company. This is your chance to show everyone the face(s) who work so hard behind the brand. Social media gives you the chance to “humanize your brand”. Get personal on your social media. Allow your customers to get to know you by posting about topics that are related to your brand.
Answer those frequently asked questions:
These are the things that both your customer and potential customer want to know the most.
Show what a day at work looks like:
Show your followers what it is like to be in your shoes in a way that positively reflects your business.
Celebrate successful goals or accomplishments:
Have you reached a milestone or mission? Invite your audience to join you in the celebration.
Show off something that most customers do not know:
Encourage curiosity and encourage your audience to see you in a new light with an unusual angle that helps your products or service stand out.
Get to know your target audience (I mean get personal)
To get to know your target audience you need to do a bit of research. Dive deep into the minds of your target audience by looking at other accounts they are interacting with. Depending on what niche you are in, there are many different places you can look into.
These groups can be a jackpot for topics that can be tied back to your brand.
Check reviews left on competitor products to identify questions, pain points, or shortcomings that your brand can address.
Competitor social media:
What are people commenting about on related pages? Are there any related trending social media topics? Take advantage of them and talk about them!
Always keep an eye on your market, checking out the latest news within it. Pay attention to both how your target market is reacting and ignoring things within the industry.
Keep up to date on your readers. It will give you ideas about social media topics based on the demographics of your readers.
3. Create a content calendar
Social media content calendars are a must, to keep your topics organized. Not only do they keep you organized, but they are also a tool to keep you from getting off topic or spot opportunities to bring in topics on board. If you start to run out of topics to post about, you can use the calendar to help.
Take a look at what social media topics you’ve currently have and think about how you might be able to expand upon those. You can also see if you can tie in any trending social media topics.
Old topics to recycle:
Is there something that you haven’t talked about in a while that are important. Bring it back! If it did well once chances are give it a bit of time and it will perform well again.
Drive engagement with a weekly puzzle, quiz, or shout out. This also works for giveaways, sweepstakes and other types of valuable content.
If you’ve spotted a hole in your calendar’s near future, look around for current events in your industry or related to your brand that can provide a helpful topic.
Think about anniversaries, memories or other date-related topics that give your readers a deeper look into your brand or business.
If you are having trouble finding topic opportunities, try creating one out of your calendar’s existing content. Keeping consistent on social media is tricky. To top it off you are trying to stay on trends and be fresh without being confused, is hard. The three strategies are meant to help your brand stay focused and generate new ideas. If you are ready to take the step above your competition reach out, we would love to work with you.