2foldmarketing_adm, Author at 2 Fold Marketing

2foldmarketing_adm

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Everyone is using social media now, which is both a blessing and a curse. Here are three easy ways you can boost your engagement. You might be wondering how you can stand out from the crowd. If you stay focused to your brand and follow these three steps it is much simpler than you think.

1. Start with your Brand

Answer those frequently asked questions

Think about how you use your personal social media to show the highlights of your life. Do that for your business as well. Showcase the highlights of your company. This is your chance to show everyone the face(s) who work so hard behind the brand. Social media gives you the chance to “humanize your brand”. Get personal on your social media. Allow your customers to get to know you by posting about topics that are related to your brand.

Answer those frequently asked questions:

These are the things that both your customer and potential customer want to know the most.

Show what a day at work looks like:

Show your followers what it is like to be in your shoes in a way that positively reflects your business.

Celebrate successful goals or accomplishments:

Have you reached a milestone or mission? Invite your audience to join you in the celebration.

Show off something that most customers do not know:

Encourage curiosity and encourage your audience to see you in a new light with an unusual angle that helps your products or service stand out.

Get to know your target audience (I mean get personal)

get to know your target market to boost your engagement

To get to know your target audience you need to do a bit of research. Dive deep into the minds of your target audience by looking at other accounts they are interacting with. Depending on what niche you are in, there are many different places you can look into.

Facebook groups:

These groups can be a jackpot for topics that can be tied back to your brand.

Amazon reviews:

Check reviews left on competitor products to identify questions, pain points, or shortcomings that your brand can address.

Competitor social media:

What are people commenting about on related pages? Are there any related trending social media topics? Take advantage of them and talk about them!

Industry news:

Always keep an eye on your market, checking out the latest news within it. Pay attention to both how your target market is reacting and ignoring things within the industry.

Google analytics:

Keep up to date on your readers. It will give you ideas about social media topics based on the demographics of your readers.

Create a Content Calendar to help boost your engagement.

3. Create a content calendar

Social media content calendars are a must, to keep your topics organized. Not only do they keep you organized, but they are also a tool to keep you from getting off topic or spot opportunities to bring in topics on board. If you start to run out of topics to post about, you can use the calendar to help.

Related topics:

Take a look at what social media topics you’ve currently have and think about how you might be able to expand upon those. You can also see if you can tie in any trending social media topics.

Old topics to recycle:

Is there something that you haven’t talked about in a while that are important. Bring it back! If it did well once chances are give it a bit of time and it will perform well again.

Recurring topics:

Drive engagement with a weekly puzzle, quiz, or shout out. This also works for giveaways, sweepstakes and other types of valuable content.

Current events:

If you’ve spotted a hole in your calendar’s near future, look around for current events in your industry or related to your brand that can provide a helpful topic.

Special dates:

Think about anniversaries, memories or other date-related topics that give your readers a deeper look into your brand or business.

If you are having trouble finding topic opportunities, try creating one out of your calendar’s existing content. Keeping consistent on social media is tricky. To top it off you are trying to stay on trends and be fresh without being confused, is hard. The three strategies are meant to help your brand stay focused and generate new ideas. If you are ready to take the step above your competition reach out, we would love to work with you.

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Driving to work or to the grocery store, have you ever given any thought to the billboards you see along your route?
We often hear from clients that they would never consider using outdoor advertising to promote their business. Our first question is, “why not?”.

It seems that outdoor advertising has earned the reputation of being untouchably expensive and only meant for the “big dogs” in business. While this may hold true in select markets, we’re here to tell you this is just not the case in most markets across the country.

Outdoor advertising comes in lots of shapes and sizes. In fact, many billboard companies have evolved into Out of Home Advertising companies and also offer place-based options (boards in stadiums, theaters, malls, restaurants, etc.), transit boards (in airports, on busses, subways and vehicles) and street furniture (bus shelters, newsstands, and benches). With so many options to choose from, there are definitely boards that will fit almost any budget.

With Out of Home advertising, one of the most important indicators for success is to accurately define your target audience, so that you can choose budget friendly board locations that make sense for that audience. For example, if you are targeting educated, professional men 25-54 years old, you might want to look at stadium or airport advertising options. If you are looking for moms 30-45, you might want to check out malls, wine bars, or grocery shopping cart ads. With so many available options, you are sure to find the perfect place to reach the audience your business is craving!

Working with a skilled Out of Home representative is imperative, do not settle. Be sure to request a veteran salesperson from the Out of Home media outlet in your market. It will make a huge difference in the success of your campaign, and most importantly on your ROI! Or call TwoFold Marketing, we have extensive experience in Out of Home advertising, and we’re happy to answer any questions you may have. But, either way, we must warn you, once you try Out of Home advertising, you might just find yourself hooked on the results!

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Earlier this month, we here at TwoFold Marketing began the process of updating our website. It was waaay past time! This process required a new layout, new blogs, new bios, new photography…ok, basically all new content. We also needed to increase our social media presence by adding a couple new platforms, which meant more content, more photography, and some video production. It’s important at this point to remind readers that none of this is anything new for the crew at TwoFold Marketing…we do these things all… the… time for our clients. The only piece of this puzzle that was new, was the fact that what we were doing was all about us. Our stories, our achievements, our brand.

We have become really good at helping our clients tell their brand stories. We research, we study, we discuss, and we question. We target and we test. And then we do it some more. This is the process that helps us provide nothing but cutting-edge service to our customers.
Part of that service includes honest discussion with our clients on what needs to be done to stay current with their digital footprint, their advertising, and their social status. Once determined, we then take those tasks off the plate of our client, because they have their business to run with all the ins and outs of what keeps their doors open.

So, back to our website and photoshoot….because we do it so often for others, we went against our own advice, and decided we could tackle our own project….on our own. And let me tell you…it was hard! It’s hard to speak about what makes your business so great, and what makes your business better than your competitors. People don’t usually talk about themselves that way, and it’s a bit uncomfortable.

For our photography, we worked with a photographer that we know very well, and has seen us in action with clients. After our staff photoshoot, she approached me, and inquired if I was feeling ok. My first reaction was, “Oh my gosh, do I look that bad?” But then she went on to say, “with your client photoshoots, you have so much to say, and you are usually giving me a ton of direction! You’re so quiet today.”

And at that moment, it hit me, marketing is not something that should be handled as a DIY project.

While it’s true the photography was only a portion of our overall project…it was that piece that showed me the light! We have spent years helping clients through the exact same process. The reason we were able to do it so successfully was because we were on the outside looking in. We could talk/share/write about the amazing customer service, or how their location was better than the competition, or whatever…..because we could see if from a different perspective.

So, the next time you are needing a little update on your business marketing, look to the outside. Grab a marketing professional that you trust, share the thoughts you have about your brand and your business strategy, and let them talk through what they see. More than likely, they’ll share things you never even considered. It’s all in the perspective.

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