How to Successfully do Outdoor Advertising

Driving to work or to the grocery store, have you ever given any thought to the billboards you see along your route?
We often hear from clients that they would never consider using outdoor advertising to promote their business. Our first question is, “why not?”.

It seems that outdoor advertising has earned the reputation of being untouchably expensive and only meant for the “big dogs” in business. While this may hold true in select markets, we’re here to tell you this is just not the case in most markets across the country.

Outdoor advertising comes in lots of shapes and sizes. In fact, many billboard companies have evolved into Out of Home Advertising companies and also offer place-based options (boards in stadiums, theaters, malls, restaurants, etc.), transit boards (in airports, on busses, subways and vehicles) and street furniture (bus shelters, newsstands, and benches). With so many options to choose from, there are definitely boards that will fit almost any budget.

With Out of Home advertising, one of the most important indicators for success is to accurately define your target audience, so that you can choose budget friendly board locations that make sense for that audience. For example, if you are targeting educated, professional men 25-54 years old, you might want to look at stadium or airport advertising options. If you are looking for moms 30-45, you might want to check out malls, wine bars, or grocery shopping cart ads. With so many available options, you are sure to find the perfect place to reach the audience your business is craving!

Working with a skilled Out of Home representative is imperative, do not settle. Be sure to request a veteran salesperson from the Out of Home media outlet in your market. It will make a huge difference in the success of your campaign, and most importantly on your ROI! Or call TwoFold Marketing, we have extensive experience in Out of Home advertising, and we’re happy to answer any questions you may have. But, either way, we must warn you, once you try Out of Home advertising, you might just find yourself hooked on the results!