Outline Your Initiatives for a Successful Campaign
This blog is all about why you need to outline your initiatives to be successful. In your outline, you should answer the high-level questions an employee at your company might have about your campaign, like who you’re targeting, why you’re running this campaign, and what medium you’ll be advertising on.
Name of Campaign: The name of your campaign does not have to be anything extravagant. Example – Day of Giving Campaign
Description of Campaign: Provide a 1-3 paragraph description of the inspiration behind your campaign, answering the following questions:
- How does this problem align with our product/service?
- Why are we solving this problem?
- What are the deliverables for this campaign?
Target Audience: Identify whom you’re targeting. This could be a description of the audience you’re targeting or one of your buyer personas like “Owner Owen” or “Employee Emily." When defining your target audience make sure that you have as much information as possible. Having a lot of information on the target audience will help you later on in the process.
Advertising Platforms: Which platforms will you be utilizing in your advertisements? Don’t get too into timeline or budget just yet you can dive deeper into that after you complete the outline. If you are not sure with what platforms you are going to use this is the time to think about which suit the campaign best. Meet your target audience where they are, if they are on Facebook market on Facebook. This might require a little bit of research to figure out where your target market is best.
Goals: At the end of this campaign, what is your expected goal? Make sure your goals are quantifiable. You want to make sure that at the end of the campaign you are able to clearly see if you met your goal or not. The goals are what is driving the campaign so make sure that everyone knows what they are and how they can be met.
Do you need help getting your campaign off the ground? Let's work together and outline your initiatives for a successful campaign. We would love to help you through it! Contact us today to for your marketing help!